An indictment with a verdict.
In Strategy is good. Execution is better., Yavuz Bogazci confronts the uncomfortable gap between AI ambition and operational reality. Drawing on nearly three decades of hands-on experience in software engineering, data platforms, cloud, and AI transformation — and having led large-scale implementations in regulated, infrastructure-critical industries — he delivers a verdict that many leaders sense but few are willing to say out loud:
This is not a book about trends, hype, or fashionable AI vocabulary. It is not a technical manual. It is not a consulting playbook.
It is a leadership book for CEOs, CIOs, CDOs, and board members who are done with workshops, presentations, and pilot cycles — and ready to own the first scalable AI outcome.
Five convictions. No hedge.
The book is built around five convictions — each tested against twenty-eight years of work inside engineering, data platforms, cloud, and AI. The chapters do not argue. They report.
Lines that travel.
Four verdicts from inside the book — each engineered to detach from its chapter and travel as a line in a meeting, a deck, a post.
The rooms where decisions get made — or delayed.
A leadership book for the people who can change the operating model — not the people who report on it.
Written for readers who are done with slide decks, alignment workshops, and pilot cycles — and ready to own the first scalable AI outcome.
Reader signal
For executives seeking a direct, practitioner-written take on AI execution — leadership, strategy, governance, and the operating model behind real adoption.
Yavuz Bogazci
Practitioner, not commentator. The book reports what the work actually looks like — because the author still does it.
He advises C-Level leaders and boards on turning AI ambition into measurable outcomes.
He writes and speaks on one central challenge: why organizations struggle to convert AI strategy into real operational change.
Available on every major store.
Available on every major store — Kindle and Paperback, Apple Books, and Google Play. Same English text on every platform.